Gen Z-focused fashion-tech startup Newme has entered Mumbai with the opening of its first flagship store in the city. The new vibrant store is located at Infiniti Mall, Malad, on the second floor. It covers around 3600 sq ft, catering to the digital native consumers, offering an interactive and ‘Instagrammable’ environment designed for the selfie-savvy generation. Setting itself apart in the Indian fast-fashion landscape, Newme’s new store is an added business opportunity for the signage companies engaging in in-store branding, graphic and related projects.
