New 20 Hamleys stores across India

UK-based toy retailer Hamleys plans to open 20 toy stores across India in the next seven years. The overseas company has tie-up with Reliance Retail and the JV will invest Rs 150 crore for the new stores. The company has unveiled its first store in Mumbai. Such new move accelerates organised toy market in the country and it has been estimated at Rs 1,500 crore poising for a healthy growth. Hamleys stores will be every kid’s delight, but more in concern for a new opportunity with the opening of the up-market toy stores will be for the signage industry too. In-store media companies, sign suppliers and others can earmark their business at a new level.