Naturals to double outlets across India and beyond

Just over a decade-old Naturals, which has a dominant presence in the beauty business across southern India, is now embarking on a journey that its co-founder C K Kumaravelhopes will not only make it the largest salon brand in the country but also in Asia. The chain has 332 salons and the plan is to increase it to 650 by the end of this year all across Aaia including India, Dubai, UAE, Nepal and Sri Lanka. The company has rapidly expanded its presence in northern India where it has little brand recall and in countries with a strong non-resident Indian population. This wide expansion plan of the company with new stores will be an added opportunity which signage players can tap for new business activity in in-shop designs, displays, branding, etc.