UK-based retail major Mothercare received government approval to invest Rs 25.87 crore in a retail joint venture in India. The speciality retailer of maternity garments, baby clothes and equipment, will pick up a 30 percent stake in a joint venture with DLF Brands, the retail management arm of realty giant DLF. The company’s huge investment will expand outlets and coverage across the country and it would give a boost in business of signage players where in-store media companies and signage providers can get on new area to exploit.
