Miniso India, a division of Japanese value retailer, had announced that they will launch Marvel Collection at three of its Delhi-NCR based stores including Connaught Place, Ambience Mall (Vasant Kunj) and DLF Mall. The collection features multiple Marvel superheroes in everyday products ranging over 10 categories. The Marvel themed collection will consist of sippers, car fresheners, hand towel, scent diffusers, travel gear, mugs, bags and stationary portraying characters such as Spider-man, Captain America, Iron Man, Hulk, Captain Marvel, Thor and Black Widow. The value retailer entered India in 2017 and targeting to take their current 105 store count to 150 soon. Miniso India’s store expansion will bring a fresh business opportunity for the signage companies engaging in in-store breading, designing and graphic projects.
