A leading 3D equipment supplier and manufacturer of wide-format printers, Mimaki spent changing the signage on its sleek-looking Rydelmere, Sydney building. It’s a case of precise simplicity that makes the brand image – and maybe pleased the architect too! Interestingly, Mimaki chose channel letters over printed signage – and it looks great! The previous signage was printed on a rigid substrate and included text under the brand name. In going for channel letters in 3D and focusing purely on the brand, it makes a bold statement of confident achievement and trust-in-brand.
