Men’s innerwear XYXX aims for over 14,000 multi-branded outlets

Men’s premium innerwear and lifestyle brand XYXX has secured Rs 90 cr in its Series B round of funding led by Singularity Opportunities Growth Fund. Existing investors Sauce Venture Capital and DSG Consumer Partners also joined the equity round while Trifecta Capital has infused Rs 15 cr debt. XYXX claims to have a presence in over 14,000 multi-branded outlets which span 100 cities. The company plans a presence in 30,000 physical touch points by February 2023 which includes 10 exclusive brand outlets. This is indeed a big business opportunity for the signage companies engaging in in-store branding, designs and such projects.