Fine jewellery start-up Melorra, a lightweight fine jewellery start-up, is all set to open three new physical experience stores in the national capital region at Vegas Mall, Dwarka, DLF Promenade, Vasant Kunj and DLF Avenue, Saket. The brand is set to launch over 350 stores pan India in the next few years. Melorra recently raised US $12.50 mn in an oversubscribed funding round led by Symphony Asia (one of Asia’s first private equity firms), Lightbox Ventures, Alteria Capital and other leading family offices. Melorra opened its first brick-and-mortar store, a women-centric jewellery experience centre in Orion Mall, Rajajinagar, Bengaluru last month. Melorra’s store expansion plan is a new business opportunity for the signage companies engaging in in-store branding and graphic projects.
