To showcase cutting-edge innovations in the indoor & out-of-home (OOH) advertising & signage industry, Messe Frankfurt Asia Holdings has set to unveil the 53rd edition of Media Expo at Pragati Maidan in New Delhi from September 12–14, 2024, presenting a whole gamut of innovations & advancements from the exciting world of signage & graphic arts industry. The show floor will bring more than 120 exhibitors with the participations from the Indian and international brands.
The much-anticipated Media Expo 2024 New Delhi show will bring together the industry’s value chain from the advertising, printing, branding and signage sectors to the show floor spreading across 12,000sqm of gross area with exciting showcases of innovations from 200+ leading brands in diverse categories. The show will mark the presence of leading players from the domestic and international markets such as HP India, NEGI Sign Systems & Supplies, Monotech Systems, TechNova, Mehta Hitech, FUJIFILM, MIMAKI, Kongsburg, ColorJet, among others who will be exhibiting latest innovations and offerings encompassing diverse categories like digital large-format machines & equipment, signage systems, retail & indoor-outdoor displays, digital signage solutions, inks & consumables, fabrication tech, and more.
Currently, the signage and digital large-format printing industry is witnessing a significant focus on sustainable and eco-friendly technologies, reflecting the growing demand for environmentally responsible practices. The rise of digitalisation continued to emphasise the need for innovations in products and technologies. Some of the notable brands at Media Expo 2024 New Delhi will showcase machines & products that are eco-friendly, recyclable, consume low electricity and serve the need of the hour.
Sustainability in the printing eco-system, growth of digital out of home (DOOH) solutions and future of printing will be the key discussions led by the industry’s subject matter experts at Media Expo 2024 New Delhi. Besides these, there will also be key sessions on strategies to increase profits with right cost estimation. Among the new key product launches to be carried out at the show will be Mehta Hitech’s unveiling of a new UV printer equipped with the new EPSON T 3200 industrial printhead.
On the upcoming New Delhi edition of the show, Raj Manek, Executive Director & Board Member of Messe Frankfurt Asia Holdings Ltd, stated, “Running successfully for the past two decades, Media Expo has evolved into much more than just an exhibition. It is a convergence of ideas, creativity and technologies, and an ideal platform to meet all the stakeholders from the indoor & outdoor advertising, branding and signage industry.”
He adds, “Our goal is to provide a platform where the professionals from this ever-evolving industry can explore and keep themselves abreast of the innovations at the expo. Besides, the show promises the exchange of ideas leading to meaningful business relations and partnerships. The innovations to be showcased here in this upcoming New Delhi edition will not only drive the industry forward but also set new benchmarks for creativity and efficiency.”
Poised as one of the pivotal events in the industry for the signage & graphic arts professionals, every single edition of Media Expo promises a comprehensive overview of a wide range of products and solutions that will expand businesses and networking opportunities to foster the industry’s growth. The three-day show will serve as a beacon for those looking to stay ahead of the curve and drive their businesses to new heights.
According to the recent report by Statista on traditional OOH advertising, the segment is anticipated to experience a CAGR 2024-29 of 1.66 percent, leading to a forecasted market volume of US$413.10m by 2029. In 2024, the average advertising spends per capita in the traditional OOH advertising market is projected to be US$0.26. The report further states that Indian consumers have shown a strong preference for traditional OOH advertising mediums such as billboards, posters and signage. One of the key trends in the Indian OOH advertising market is the increasing use of digital technologies. Digital billboards and interactive displays are gaining popularity as they provide advertisers with more flexibility and ability to target specific audiences. This trend is expected to continue as technology becomes more accessible and affordable in India.
About the Indian signage industry segment, IMARC Group has predicted that the sector will grow at a CAGR of 15.50 percent between 2024 and 2032. The increasing advancements in display technologies, such as high resolution, better colour accuracy and larger screen sizes, which enhance the overall viewing experience and attract more businesses to invest in digital signage solutions, are driving the market.
Three days of Media Expo 2024 New Delhi will also provide an opportunity for trade visitors to attend insightful knowledge sessions led by the industry leaders and pioneers. The sessions will offer valuable knowledge on the current trends, challenges and opportunities in the advertising, branding and signage industry. Additionally, the show will also feature live demonstrations of machines and products, allowing trade visitors to experience the latest technologies first hand.