Signage companies engaging in in-shop branding, displays, designs and related jobs can get set to tap the new business opportunity, which McDonald’s is offering as the global quick service restaurant major has planned to open 100 new McCafe outlets across the country. McDonald’s launched its store-in-store format McCafe in India 18 months ago, is planning to cash in on the growing popularity of coffee drinking in the country. McCafe is the third line of McDonald’s business in India, after breakfast (the home delivery), and kiosk formats.
