McDonald’s looks at café format, increasing outlets

McDonald’s has introduced a new range of burgers with different price points, in an attempt to reinforce its positioning as a value brand. And this burger chain is also exploring new formats, such as café chains under McCafé. The USP of McCafé is again about coffee at affordable prices. The format is already there in the US and South East Asia and the company is bringing it to India. Also in the plan is investment of Rs 400 crore to add another 75 to 100 outlets in the next two years. Indeed a fresh business opportunity which signage players can grab to tap new business around the new McDonald’s format and outlets.