Max, the largest value fashion brand in Middle East, marks its entry into Kolkata retail world, with its first store in City Centre 2, Rajarhat. At the store measuring 8,000 sq ft, the company offers apparel for women, men and children, besides footwear and fashion accessories. Max is one of the largest value retailers in India and it has 23 stores all over the country and planning to take it to 60 stores by 2011-12. Since the expansion is a big thing happening in the region’s retail segment, many signage players particularly in-store media companies and signage suppliers will find the stores a new boon for business.