Maruti Suzuki India Ltd, India’s largest vehicle manufacturer by volume, aims to set up small-format and mobile showrooms for its Next chain of premium dealerships. The move could improve the profitability for the dealers and reduce the overall investment burden. The new small-format dealerships will improve the reach of Maruti’s premium products in small towns and rural areas. These will have a 2-car display facility and will offer the same Nexa experience offered by the company’s current Nexa outlets across the country. These showrooms will help Maruti Suzuki come closer to customers seeking the Nexa experience and enhance customer convenience. And opening of the new small-format Nexa showrooms will bring new business opportunity for signage companies engaging in in-store branding and graphic projects.
