Mamaearth unveils 100th EBO in India
Beauty and personal care brand Mamaearth has announced the opening of its 100th exclusive brand outlet (EBO) in Mumbai. The newly opened store is situated at R-City Mall in Ghatkopar, Mumbai. Over the past year, Mamaearth has experienced a retail store count growth with a diversification of its product range to encompass over 250 stock keeping units (SKU) collections. Parented by Honasa Consumer Pvt. Ltd., Mamaearth was founded in 2016 as a toxin-free brand for baby care, but ventured into skin care products for adults. This strategic retail expansion move of Mamaearth is an added business opportunity for the signage companies engaging in in-store branding, designs, displays, etc.