Mamaearth, a growing beauty and personal care brand from Honasa Consumer Limited, has launched 35 exclusive brand outlets across 15 cities in India. The brand ventured into exclusive brand outlets as an experiment in Q3 of 2021 and since the launch, the format has displayed steady growth, both in terms of scale and revenue. Being a digital-first brand, Mamaearth ventured into the beauty and personal care sector with an aim to service a core customer need for safe-to-use, natural-based products and focuses on developing toxin-free beauty products made with natural ingredients. Vibrancy in the retail sector with the gradual brand outlet expansion move of leading brands like Mamaearth is an added business opportunity for the signage companies whose activities involve in in-store branding, graphics and such activities in the sector.
