Mamaearth launches 35 exclusive brand outlets in 15 cities

Mamaearth, a growing beauty and personal care brand from Honasa Consumer Limited, has launched 35 exclusive brand outlets across 15 cities in India. The brand ventured into the unveiling of exclusive brand outlets as an experiment in Q3 of 2021 and since the launch, the format has displayed steady growth, both in terms of scale and revenue. Being a digital-first brand, Mamaearth ventured into the beauty and personal care sector with an aim to service a core customer need for safe-to-use, natural-based products and focuses on developing toxin-free beauty products made with natural ingredients. After all, the opening of brand new Mamaearth exclusive brand outlets is an added business opportunity for the signage companies engaging in in-store branding, designs, displays and such other applications.