Mahindra to set up outlets in rural areas
Mahindra First Choice, an arm of Mahindra and Mahindra Group (M&M) which sells used cars, announced it would set up sales and service outlets in rural areas across India to sell one lakh vehicles by 2015. In 2008-09, the company sold 10,255 vehicles. Around 20 percent of their business come from the C segment in Tier-II and III cities, while 80 percent of the revenues come from metros and state capitals. The company aims to tap rural market through its expansion plans and this new drive of the company will offer outdoor media companies a chance to hit upon the rural parameter.
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