Luxor aims to cash in on Delhi Commonwealth Games 2010, planning new outlets

Buoyed by its licensing deal for the Commonwealth Games 2010 to be held in New Delhi in October, leading pen maker Luxor is expecting a 10-15 percent surge in sales during the month of August and October on the back of the merchandise sales for the upcoming games. It expects sales to jump by up to 15 per cent at the time of the sporting extravaganza. Besides, the firm will also ramp up its retail presence to 100 stores, in the Tier II and Tier III cities in the next three years from its existing 20 stores in India. For those signage players engaging in retail outlets will be delighted in Luxor’s growth trend.