Based out of New Delhi, premium luggage brand Assembly has officially entered the offline retail segment with the launch of its first-ever physical store in the capital city. The new flagship store of the company is located in Lajpat Nagar. This new store marks a significant milestone for the brand as it expands beyond its digital-first approach to create a more immersive and personalized shopping experience for its customers. The launch of such flagship physical stores of Assembly is a new business opportunity for the signage companies whose activities involve in in-store graphics, designs, POSMs, etc.
