Ludhiana-based jacket maker opens its own outlet

Sears Knit that makes jackets for Arrow and Raymonds recently opened the first retail outlet of its own titled ‘Lure’ brand at the God Souk Grande mall in Ludhiana. So did 42 other local brands including better-known ones such as Octave, Monte Carlo, Bluemount and Madame as traditional contract manufacturers from the century-old hosiery and knitwear hub have come together to build a common platform for brand Ludhiana. The company will open its Delhi chapter next month at Wedding Souk at Pitam Pura with 25,000 square feet of retail space, to be followed by a 15,000 sq ft unit in Jaipur. Its Ludhiana outlet is spread across 40,000 sq ft. The expansion move of Sears Knit will be a golden opportunity for signage companies, particularly in-store media majors and sign suppliers to find a new room to exploit.