Louis Philippe to introduce exclusive denim stores

Louis Philippe has been making inroads in its efforts to shed its formal, older, serious image with the launch of its casual sub-brand LP, but the headway has given the company serious thoughts about becoming a larger player, especially in thedenim category. The brand from the house of Madura Fashion and Lifestyle is now contemplating a new line of exclusive denim stores following the success of its LP Jeans. All multi-branded outlets like Shoppers Stop, Lifestyle and Central will have exclusive LP jeans counters and exclusive LP jeans stores will follow that. The remaining 60 percent will be run by franchisees. Of the new stores awaiting launch, LP Sport will have 20 stores by the end of this year and 30 in the next. Louis Philippe’s new expansion move will bring in afresh business opportunity which signage players dealing in in-shop displays, designs, branding, etc.