Louis Philippe enters footwear zone

Premium menswear brand, Louis Philippe, from Aditya Birla Group has diversified into men’s footwear. The brand, first one under the Madura Garments’ stable to diversify from apparel, expects the new category to contribute at least 15 revenues in a year. The company’s new avatar in the retail zone will result in a new outlook to its store formats wherein a new business opportunity will be immerged for in-store signage companies.