Lotto to invest US$10 million in India
Italian sportswear maker Lotto is planning to spend US$10 million over the next five years to corner seven percent of India’s branded sports apparel and equipment market. India is among the top 10 markets for the company and it will be among the top five within the next five years. Lotto will not only spend on marketing the brand but also to launch two advertising campaigns—one around the soccer World Cup in May and another one ahead of the New Delhi Commonwealth Games in October. The brand, which started its stand-alone retail chain in India in 2008, has 31 stand-alone stores across the country and plans to open 200 more such stores by 2015. The new sportswear outlets will offer an opportunity to the country’s signage segment, particularly benifiting in-store media companies, print providers and sign suppliers.