With modernisation making various airports attractive destination for retailing, many lifestyle brands including Swarovski, Hidesign and Satya Paul are now rushing to set up outlets to tap the rising air traffic volume. Airports are one of the most promising sectors for retail development in the country. Today every premium brand is keen on participating in the airport’s retail zone, primarily because there has been a transformation in major airports. Swarovski currently having retail outlets at the Hyderabad, Mumbai and New Delhi airports is planning to add more outlets at the capital’s airport apart from targeting others, including Bangalore. Among the top destinations for retailers are the international airports in New Delhi, Mumbai, Hyderabad, Bangalore and Chennai. Arrival of huge lifestyle brands makes airport a right destination for in-store signage companies as well as sign makers/suppliers, print providers, etc.