Denim wear major Lee has rolled out three stores in Rajasthan, Bihar, and Jharkhand, as part of the American denim brand’s expansion into Tier II and III cities. Lee said it has opened omni-channel-enabled outlets in Sikar in Rajasthan, Patna in Bihar, and in Dhanbad in Jharkhand. Ace Turtle, the India master franchisee of Lee and Wrangler, also said it has rolled out two new stores of Wrangler recently in Bhubaneswar in Odisha and one in Rudrapur, Uttarkhand. Lee and Wrangler stores are generally spread across 800-1500 sq ft. Lee’s retail expansion move is a fresh business opportunity for the signage companies engaging in in-store branding, display and such applications.
