Kyoorius announces second edition of FYIdays

Kyoorius – a not-for-profit initiative by Transasia Fine Papers, announces its second edition of the Kyoorius FYIday: Broadcast Branding with DixonBaxi. Featuring the minds behind leading brand agency DixonBaxi based in London, AporvaBaxi- co-founder and Tim Watson, head of strategy, share insights on the work they do to help clients find their brand purpose and build brand fame. Working with some of the worlds biggest clients including Star India, Movies No, Formula 1, Viacom and Nokia –DixonBaxihelp forward thinking companies to reinvigorate organizations, inspire innovation, align team culture and bring brands to life across all platforms.

The Kyoorius FYIday with DixonBaxi will be flagged off in Delhi on January 23, 2014 and in Bengaluru on January 24, 2014 and Mumbai on January 25, 2014. Aporva Baxi, co-founder, DixonBaxi said, “Building a brand can be daunting and stressful. It is important to first understand what is the vision of the brand you want to create.” Rajesh Kejriwal, Founder CEO, Kyoorius said, “ India is becoming a place where the best of design in Asia is coming alive and it is imperative to nurture this talent. After an overwhelming response at the launch of FYIday last year, we began working more closely with D&AD to extend this knowledge sharing platform to a wider audience.” To register, visit: www.kyoorius.com/fyiday/