Keikaku ready to enter India with furniture brand

Japanese retailer Ryohin Keikaku is all set to enter the Indian retail market with its furniture brand Muji. The single brand retailer is scouting for a partner in the retail arena of the Indian furniture market. Muji, meaning ‘no-brand quality products’ is an established retailer in Japan for basic everyday items at reasonable prices. None of Muji’s 7,000 products, including beds, dishes, jackets and notebooks, have a logo or are wrapped in, distinctive packaging. Now the rejoice is for those signage players hovering around the country’s surging retail segment, such as in-store media companies, sign makers and print providers to carve new business in the new Muji outlets.