Kaya introducing smaller outlets

Kaya, the skin solutions arm of Mumbai-headquartered Marico Ltd, will launch smaller outlets in the fourth quarter of the current fiscal in a bid to dive penetration and cut costs. The move comes at a time when Kaya has been looking to break-even ten years after it was launched. While the business contributes about 7 percent to Marico’s topline, it continues to be a drain on the company’s bottomline incurring a loss of Rs 29.1 crore at PBIT level (that is, profit before interest and tax) in the last fiscal. Such boost in the retail segment of the country will boost the business opportunity of signage players engaging in in-shop displays, designs and other related items.