Kalyan Jewellers has chalked out plan to invest over Rs 500 crore this year to expand its geographic footprint by opening 15 new showrooms. The company is gradually expanding its footprint in the Northern and Eastern regions of the country last year. This year, its plan is to tap some other areas. The company, which operates over 100 stores, will also launch new sub brands in gold, diamond and precious jewellery to cater new segments of customers. With such new store expansion move of the company, what is gaining in the market is for signage players whose activities involve in-store branding, displays, designs and such related jobs.
