ASICS, a leading sports brand from Japan, has chalked plan to open at least 12 new stores across top Indian cities, including a few in the tier-II category towns, besides adding six more by end of this year to 20 outlets currently. With just 20 stores, India is a small market for ASICS Corp, the Japanese sports goods maker that is known for its celebrity users such as martial artist Bruce Lee and former US President Barack Obama. But it is in this highly under penetrated market where the company sees ‘huge scope for growth’ with focused retailing targeting the upwardly mobile middle-class looking to stay healthy more than ever. Opening of the new high-end retail brand in the Indian retail sector will be an added business opportunity for the signage companies whose main tasks involve in in-shop displays, designs and such kind.
