Onitsuka Tiger, one of the leading Japanese fashion brands, which forayed into the Indian market recently, is looking to have around 12 brand stores in tier-I cities by 2020. Asics is aiming to establish its Onitsuka Tiger brand in Indian market in next 2-3 years as the company is sensing a good opportunity with growing number of impressive class in metro cities. As per its strategy, the fashion brand will build up a sales network by adding 3-4 stores every year on franchise model to cash in on increasing and growing appetite for luxury things. Expansion in the retail sector with the introduction of new high-end brands will be an added business advantage for the signage companies whose activities involve in in-shop branding, designs and such tasks.
