Jaipur Watch Company has expanded its physical store network with the opening of the first store in Surat. The store is located at GF Shop 1 in VR Mall in the city. It spans about 450sqft. This is the company’s first store in Surat and its second in Gujarat, following its presence in Ahmedabad. For Jaipur Watch Company, the move deepens access to western India’s affluent customer base, where jewellery and lifestyle purchases are already well entrenched and interest in niche watch brands is growing. The Surat opening adds to an existing network that includes stores in Mumbai, Delhi, Bengaluru, and Ahmedabad. And such retail expansion move of Jaipur Watch Company is a new business opportunity for the signage companies engaging in in-store turnkey projects.
