ITC expanding Wills Lifestyle network in tier II markets

Diversified ITC is expanding the network of its apparel retail chain Wills Lifestyle in tier II markets and is expecting increase of sales through online medium in the coming year from the non-metro areas. The company, which is currently operating with 100 stores, is looking at places such as Jammu, Bareilly, Udaipur, Gangtok, Jamshedpur, Saharanpur and Haldwani in for its next phase of growth. They plan to open 25 odd stores in this financial year as 10 stores have already been opened and 15 are unveiling soon. Rejoice is for the signage players whose activities revolve around in-shop displays, designs and relative activities. Currently, ITC has around 100 stores of Wills Lifestyle and 400 of John players.