ISA Board of Directors meets periodically to discuss and receive updates from ISA Staff on key programmes and services. In a recent board meeting, the directors decided upon an update on ISA International Sign Expo 2021. A statement from the Board of Directors for the International Sign Association stated that the ongoing developments with the COVID-19 and the related effects of it, while the opening of the event is not for a few months, they made decisions about whether ISA can host an in-person event.
Given the current state of the pandemic, the board believed that the only solution will be for ISA Sign Expo 2021 to become a fully virtual event taking place over the same dates, April 7-9, 2021. Over the last year, ISA has developed a number of extremely well-received virtual experiences, including The Wrap Experience, The Link…Install and The Link…Soft Signage. Using the expertise, information and feedback from those events, the board believes that they can deliver an outstanding experience, complete with the ability to explore new products, learn from experts and connect with peers.