International Sign Association (ISA) releases research into current wide-format industry

Sponsored by 3M, International eleases research into the current state of the wide-format printing industry. The new research conducted by InfoTrends and produced by the International Sign Association reveals the importance of digital printing in the wide format market. Main highlights of the research show i) wide- format digital print is already responsible for almost 60 percent of signage and graphics production, and is expected to grow to 65percent within two years; ii) Banners (83 percent), signs (81 percent), and decals (72 percent) are the top wide-format digital print applications among sign shops.

The research also shows that over the next two years, dye sublimation is expected to grow faster than any other production method; and nearly two-thirds of shops expect to spend more on print media in the next 12 months, which indicates their belief that their sign businesses will grow. Further, the research shows that durability, print quality and price are the top wide format digital print media brand selection criteria. Print media manufacturers play a key role in signage and graphics providers’ business too; providers rely on innovation from manufacturers to enable new applications that drive business growth. The research is available on the ISA website.