IDEA Telecom has been running an advertising campaign focusing on environment friendly benefits of its products and services. The company uses YUPO synthetic paper for the popular ‘IDEA Oongli Cricket’ campaign. Being 100 percent recyclable, YUPO synthetic paper is available in India through their exclusive partner, Rational Business Corporation Pvt Ltd (RBCPL), New Delhi. Ashish Gupta, MD, RBCPL says, “Using YUPO, companies can reflect their environmentally responsible practices and also weave its benefits in their Carbon credit policies.”
This campaign execution for IDEA Telecom is being jointly handled by RBCPL and their printing partner Sunrise Media, New Delhi. RBCPL aims to achieve 70 percent share of the premium outdoor backlit market by March 2011.