India’s first home-grown active-wear brand HRX by Hrithik Roshan launched its first standalone store at Phoenix Market City, Mahadevapura, Bengaluru. The actor announced it on his 49th birthday through social media. The store is spread across 1250 sq ft of carpet area and is situated on the first floor of the mall. HRX offers a range of products including t-shirts, track pants, jackets, and tights, as well as sports accessories such as footwear, and backpacks for men and women. Opening of such high-street standalone stores in the retail domain is an added business opportunity for the signage companies engaging in in-store branding, displays and such applications.
