HP graphics solutions pave new business paths in Asia Pacific and Japan

Hewlett Packard (HP) announces new customer deployments for its industry-leading graphics solutions portfolio across Asia Pacific and Japan. Fueled by increased pressure to expand their businesses and increase profitability, printing companies in the region are selecting HP technology to unlock new possibilities. With broader media versatility and greener solutions for sign and display, HP introduced HP Latex Printing Technology in 2008 and more than 19,000 HP Latex Printers have been adopted worldwide and 180 million square meters have been printed with HP Latex Ink as of 2013. The new HP Latex 3000 delivers high quality, scratch resistant prints without the need for lamination. Customers such as Standard Chan, one of Hong Kong’s best-known print and production houses, have invested in two HP Latex 3000 for its Shenzhen and Hong Kong sites.

In Korea, Chung Sung Adcom added two HP Latex 3000 to its existing HP printing fleet and has completely shifted pages from traditional solvent to HP Latex Printing technologies. The water-based, odourless HP Latex inks eliminate the need for special ventilation, providing an improved working environment for its employees. Customers in the region are also investing in HP Scitex FB10000 Industrial Pressto increase industrial productivity across wider applications without sacrificing print quality. In March this year, HP celebrated the one year anniversary of its HP Indigo 10000 Digital Press, designed to help print companies improve the economics of digital printing and produce a broader range of applications.