HP expands graphics arts portfolio

HP accelerates growth opportunities for graphic arts customers with expanded digital printing portfolio. The expansion would help customers print top-quality, high-value materials and capture a larger share of a US$124 billion global digital printing market. Delivering on its strategy to drive the analog-to-digital print transformation, HP introduces large-format printers, digital presses, finishing and workflow solutions, services and business-development programmes, while also announcing significant progress in reducing the environmental impact of printing.

The company is demonstrating its new solutions at the ongoing IPEX 2010 at Birmingham, UK. HP has the largest stand and display of digital printing technologies at the show, including a simulated production floor and customer presentations that showcase HP’s extensive range of real-world applications.