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HP empowers customers for new revenue streams during APPEXPO, Shanghai

With the announcement of an expanded range of new digital printing solutions, Hewlett-Packard (HP) empowers PSPs to capture a larger share of the fast growing signage industry in Asia Pacific. During the recently concluded 18th Shanghai International Advertising & Sign Technology & Equipment Exhibition, HP announced that PSPs are able to capture new business by leveraging next generation digital printing solutions designed.
HP’s first industrial large-format signage printer that uses HP Latex Inks allows PSPs to capture new revenue streams as they are now able to offer environmentally conscious customers stunning outdoor/ indoor applications such as POP displays, light boxes and vehicle wraps, while keeping the environment in mind. “According to IDC Asia/Pacific Quarterly LFP Tracker, 2010 Q1, HP has the highest market share at 41.8% in the high-value graphics signage segment in Asia/Pacific.  And with the signage industry experiencing a fast growth rate, PSPs need a trusted and valued partner that has the knowledge and vision to enable them to gain leadership position in the signage market and realise incremental business”, said Martin Carballo, Director, HP Scitex – Graphic Solutions Business, Imaging and Printing Group, Hewlett-Packard Asia Pacific and Japan.

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