HP announces wallcoverings custom décor market

HP has announced a new HP digital printing solution for wallcoverings, helping print service providers (PSPs) and wallcovering manufacturers capture more of the growing custom décor market. The solution consists of a modular range of design software, media, printing and finishing options to help customers expand their wallcovering business. The HP WallArt Solution, an easy-to-use, cloud-based web service that simplifies the design, visualisation and production of customized wallcoverings;Solutions from new partner AVA, including design software and the AVA raster image processor (RIP) for file preparation as well as ripping with enhanced colour management in addition to improved efficiency;A wide range of compatible wall decoration media from HP and partners, including coated and uncoated, non-woven, vinyl, paper and PVC-free substrates.

The HP Designjet L26500 and L28500 Printer series for printing proofs or short runs directly to production media;High-volume, on-demand wallcovering production with the HP Scitex LX600 and LX850 Industrial Printers, which provide environmental certifications such as the GREENGUARD Children & Schools Certification Programme; andAutomatic, accurate panel cutting from partner Fotoba International.