Honda plans for single-brand retail stores

Leading two-wheeler major Honda Motorcycle & Scooter India (HMSI), a 100 percent subsidiary of Japan’s Honda Motor Company, looks set to spark a new trend among auto firms by opening its own exclusive retail stores to sell its products. It has sought the permission of the Foreign Investment Promotion Board (FIPB) to start single-brand retail outlets across the country. Such move of the company in a new swing is an added advantage which signage players PSPs, sign makers, fabricators and others dealing in in-store fabrication, designs, displays and other related activities.