Himalaya targets one million outlets

The Indian unit of Ayurvedic medicine and cosmetics maker Himalaya Global Holdings Ltd plans to double sales at its consumer products business in three years, as it aggressively expands its distribution reach in kirana stores. The maker of Neem face wash and Liv.52 tablets expects its sales to jump to Rs.1,000 crore from Rs.500-540 crore last year. Himalaya Global stocks its cosmetic products in more than 90% of supermarkets or modern trade outlets, as well as in 70-80% of drug stores and in about 250,000 grocery stores. And the company has expanded its reach through increasing field force, getting more feet on the street. The company is now focusing on kirana stores and present in 450,000 retail outlets, but the target is to increase that to one million within three years. This massive expansion plan of Himalaya eventually brings in fresh business activities for the signage companies whose tasks involve in in-shop branding, designs and other related jobs in sector.