Hero Cycle open unique franchise store in New Delhi

Leading cycle manufacturer Hero Cycles opens its first-ever franchise store, HeroOne in New Delhi. Spread over 1,200 sq.ft., the outlet is located at Yusuf Sarai. The company plans to open 200 franchise stores across the country by the end of 2014. Hero Cycles that traditionally sells its products through dealers and multi-brand retail outlets is making a conscious effort to reach out to its customers directly through the franchise network. Signage players whose activities revolve around the fabrication, designs, branding of stores in the segment would gain a new business momentum with such expansion of Hero Cycle stores.