Handicraft major Okhai launches new flagship store in Pune

Okhai, a handicraft brand that was established by Tata Chemicals Society for Rural Development, has launched its flagship store in Pune at the Tata Management Training Centre. In 2002, Tata Chemicals Society for Rural Development, the CSR arm of Tata Chemicals, created and promoted ‘OKHAI’ in Mithapur, Gujarat, with an aim to empower women in rural areas. The traditional art of Okhlamandal – mirror work, patchwork and embroidery are a vibrant expression of their way of life, their rituals and their legends. These are now available in the form of Indian and western wear like kurtas, churidars, patialas, salwars, pyjamas, shirts, tops, skirts, tunics, stoles and dupattas along with accessories and home décor. Opening of such ethnic store is an added business advantage for the signage players whose activities revolve around in-shop displays, designs, branding, etc.