GSK Consumer Healthcare to reach one million outlets by 2014 end

GSK Consumer Healthcare’s sales grew 18 per cent for the quarter ended December, led by a 13 per cent growth in volumes. Profit rose 15 per cent for the quarter as GSK cut costs in a challenging environment. Rural areas contribute eight per cent to the company ‘s top line presence. In about five years, they see this contribution going up to 25 per cent. Besides cheaper products, they have also improved distribution in rural areas. Currently, GSK Consumer Healthcare reaches a total of 750,000 outlets across India. Of this, 80 per cent is in urban areas and 20 per cent in rural. By the end of 2014, the number of outlets will reach will touch one million. This big expansion plan of the company is an added advantage which signage players engaging in in-shop display jobs in the sector will gain new momentum in business.