HP has announced the creation of a collaborative on-line forum, where print service providers (PSPs) in the sign and display markets from Europe, Middle East and Africa can meet with HP experts and each other to share knowledge and best practice. HP is inviting up to 300 PSPs, using both HP and non-HP equipment alike, to join the “Go large” with HP community. These members will act as ‘virtual advisors’ whose feedback will help HP to gain an in-depth and topical understanding of the needs and challenges facing printers operating in this market. This is an example of how HP is using its Web 2.0 concepts; by listening to customers and encouraging them to influence the products and services, which will enable HP to respond to the ever-changing needs of the sign and display market.
Community members will be asked to commit as little as five to 15 minutes per week to share their expertise and experience, as well as participate in brainstorms, surveys or discussions with HP and other members.
For more info, visit: www.mayweask.com/golargewithhp