What drives brands? How do political and social trends influence the industry? How does consumer behavior change packaging design, and what drives the digital transformation in retail?” As the host of the TrueColors Conference, GMG focuses on facilitating discussions rather than putting the spotlight on itself. The conference motto, ‘unboxing tomorrow’, clearly spells out the focus – the future of packaging. The event provides an ideal platform for discussing practical solutions, gaining insights, and networking with industry peers. The TCC panel is both high-profile and diverse.
Packaging design will serve as a bridge to the digital world”, asserts Stefan Hilss from the globally operating production agency Linked2Brands. Hilss will speak in an expert interview about packaging for the digital point of sale (POS). Margherita Trombetti from AIM (European Brands Association) emphasizes, “Digitalization is key, particularly in the transition to a circular economy.” Steffen Walter from THIMM agrees and states that, “Digital printing is an essential tool.” During his session, he will address its challenges and opportunities in the context of digitization. The TrueColors Conference will take place on September 10, 2024, at the Literaturhaus in Munich.