Kishore Biyani-backed Future Style Lab that operates the Cover Story and Ancestry brands is planning to expand its presence by adding about 70 stores in the next three years, investing Rs 50-60 crore. While the fashion brands are currently positioned as metro and top city products, next on the company’s list for expansion are Jaipur, Chandigarh and Ahmedabad. Future Style Lab makes a pre-store investment of Rs 60 lakh to Rs 1 crore on each of its Cover Story stores, inspired by London high-street fashion. The newer ethnic Indian fashion brand, Ancestry, launched a year ago has seven stores now and will see another 40 stores added in the next three years. The remaining 30 stores will be under the Cover Story brand. Opening of the new high end Future Style Lab stores is an added business opportunity for the signage companies which engage in in-store projects.
