FUJIFILM Acuity Prime Hybrid chooses ColorBase media profile

FUJIFILM announces its collaboration with ColorBase, a smart media profiling business based in Rotterdam, the Netherlands. The partnership will see ColorBase profiling a selection of premium print material to support companies that have invested in the Acuity Prime Hybrid printer. ColorBase (formerly Color Concepts) uses software to revolutionise how its partners collaborate and test their printed products. It provides colour tools and video content for print service providers to use, helping them to improve their printing performance.

Its proprietary database – ‘ColorBase’ – and suite of software are redefining printing processes by enabling information to be shared between industry partners, helping to significantly reduce wasted materials, inks and other print resources. This, in turn, creates value for both buyers and sellers of printed materials as they streamline their colour management and designs. ColorBase is now a key media profiling company that FUJIFILM works with to ensure its Acuity printers only work with certified media, ensuring the longevity of the hardware, as well as printers’ performance and output. The partnership between FUJIFILM and ColorBase is an exciting one for the industry. It brings together smart colour management and media profiling, as well as ink and print technology expertise to enhance and future proof their customers’ businesses.